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Sunday, January 05, 2003

A copywriter is a lowly creature. The lowest of the fucking low. The scum of the corporate chain gang. The most wretched, servile, miserable, pathetic trash that was ever squeezed into a hellhole.

Most people hate advertising. They just don’t understand it. For them it is a bunch of flowery words, strung together to con the gullible consumer into paying more for things he never even knew existed. And they aren’t far off the mark. Only just.

On the other hand, copywriters willingly get into this profession, with their eyes wide open, believing that they can be some sort of literary messiah who will purge the world of bad copy and will win a few awards and trophies.

Willingly surging ahead to mire themselves in this puke pile. Just so that they could be ruled by effete arseholes. Just so that they could kowtow to jargon mouths. Hell! They can’t even pick a decent profession to be gagged by.

It’s a shitty state of affairs and all the money in the world could not make a difference. But there’s none coming, is there? Not now. Not ever.

Damn, I love being a copywriter.


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